info@chuka.ac.ke | 020 231 0512/ 020 231 0518
info@chuka.ac.ke | 020 231 0512/ 020 231 0518

Dr. Rael Nkatha Mwirigi

Dr. Rael Nkatha Mwirigi

Lecturer

Email: raelmwirigi@chuka.ac.ke

Biography

Teaching

Outputs

Research/PhD

FIELD OF SPECIALIZATION
Marketing

WORK EXPERIENCE
2011 to date: Lecturer, Chuka University
2000 to 2010: SMEP Bank, Branch Manager

EDUCATION
Doctor of Philosophy in Marketing
Master of Business Administration in Marketing
Bachelor of Business Administration in Entrepreneurship
Diploma in Environmental Studies
Diploma in Rural Social Leadership

PUBLICATIONS
1. Mwirigi R.N (2019) Effects of Technology Based Customer Relationship Management on Satisfaction of Commercial Banks’ Account Holders in Nairobi City County, Kenya. European Journal of Business and Management.
2. Mwirigi R. N (2019). Effect of Customer Centered Relationship Management Organization on Satisfaction of Commercial Banks Account Holders in Nairobi City County, Kenya. European Journal of Business and Management.
3. Mwirigi R.N (2019). Mediating Effect of Service Quality on the Relationship between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Nairobi City County, Kenya. European Journal of Business and Management.
4. Mwirigi R.N, Maina, S and Kimencu, L (2018). Moderating Effects of Demographics on the Relationships between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Nairobi. International Journal of Academic Research in Business and Social Sciences, 8(5), 688-706
5. Mwirigi, R. N, Maina, S and Kimencu, L, (2018). Value Based Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders in Kenya. International Journal of Academic Research in Business and Social Sciences, 8(5), 664-676
6. Mwirigi, R.N, and Mugendi, L (2013). The Role of Marketing Mix Strategies on Growth of Micro and Small Enterprises in Meru County, Kenya. International Journal of Research in Commerce, Economic and Management, 3(5), 116
7. Maugu, K.L., Mwirigi, R., Maara, N.J and Galo, N., (2013). Determinants of Kenya’s Agricultural Crop Exports from 1963-2012. International Journal of Business, Humanities and Technology, 3(5), 54-62
8. Kananu, M., Mwirigi, R. and Njoroge, J. (2013). Corporate Social Responsibility in Banking Institutions in Relation to Client Satisfaction and Competitive Advantage. A Case of Commercial Banks in Chuka. International Journal of Research in Computer Applications and Management, 3(6), 74-18

RESEARCH INTERESTS
Marketing Research: Customer Relationship management, Branding, Promotion

POST GRADUATE TOPICS SUPERVISED
1Effect of Farm Inputs and Smallholder Farmer Characteristics on Irish Potato Production Technical Efficiency in Molo Sub County, Kenya
2Effect of work Life Balance on Employee Performance in Public Universities in Kenya
3Influence of Employee Welfare Benefits on Motivation Behavioral Patterns in Deposit Taking SACCOs in Kirinyaga County
4Effectiveness of Strategic Planning on Competitive Advantage of SACCOs in Tharaka Nithi County
5Effect of Marketing Mix strategies on the Performance of Private Universities in Kenya
6Effects of Business Growth Strategies on Performance of SACCOs in Tharaka Nithi County

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