Martin Warutere

Martin Warutere

Lecturer

Faculty of Business Studies,

Department of Business Administration

Biography

Teaching

Outputs

Research/PhD

FIELD OF SPECIALIZATION
Marketing

WORK EXPERIENCE
Lecturer, Chuka University

COMMUNITY SERVICE
Church-Deaf/ Non-hearing members of community-life skills training and capacity building
Education. Improving knowledge and skills within the community

EDUCATION
Master of Business Administration M.B.A (Marketing) U.O.N
B.B.A. (Marketing)
Peer recognition as a Warrior of the Marketing Society of Kenya (M.S.K)
Chartered CPD Program. The Chartered Institute of Marketing (CIM)

SCHOLALRLY PUBLICATIONS: IN REFEREED JOURNAL
1. Warutere M. 2015. Effectiveness of trade promotion in building milk brand in Kenya. European Journal of Business and Social Sciences. Vol. 4, No 8 November 2015 P.P. 231-245.
2. Warutere M. 2015.The extent to which consumer promotions builds awareness of dairy products: A case of consumers in Nairobi. European Journal of Business and Social Sciences. Vol. 4. No 8. November 2015. P.P.246-259
3. Warutere M. 2015. Influence of price, product quality, brand image and promotion activities on choice of mobile phone network: A case of embu town, Kenya. European Journal of Business and Management. Vol 7. No 36. P.P 175-184

RESEARCH INTERESTS
Marketing-brand management, advertising, personal selling, sales promotion, distribution, pricing,

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