info@chuka.ac.ke | 020 231 0512/020 231 0518
Assistant Lecturer
Email: jweru@chuka.ac.ke
Faculty: Agriculture and Environmental Studies
Department: Environmental Studies and Resource Development
FIELD OF SPECIALIZATION
Hospitality Management and Strategic Management
WORK EXPERIENCE
2009-2014-Tutorial Assistant: University of Tourism, Technology and Business Studies, Kigali, Rwanda
2014-2019: Part-Time Lecturing: Chuka University, Dedan Kimathi University of Technology, Machakos University, Murang’a University of Technology and Mount Kenya University
2019 to date: Assistant Lecturer: Current -Chuka University
EDUCATION
PhD On-going- Hospitality and Tourism Management (Murang’a University of Technology)
MBA Strategic Management Option (University of Eastern Africa, Baraton)
MSc in Hospitality Management (Kenyatta University)
Bachelor of Hotel and Institutional Management (Maseno University)
KEY RESEARCH PROJECTS
The Effect of Customer Relationship Management Practices on Customer Retention in Rwanda Hotel Industry”, ATLAS Africa Conference, June 2013
SCHOLARLY PUBLICATIONS
Weru, J. N. and Fwaya, E. V. O. (2017). The Role of a Customer -Oriented Service Culture in Influence Customer Retention In the Hotel Industry, African Journal of Hospitality, Tourism & Leisure, 6(4)
RESEARCH INTERESTS
1. MICE Events and Destination Image in Kenya
2. Regional Cultural Events, Destination Image and Domestic Tourism Promotion
3. CRM Practices and Customer Retention in Hospitality and Tourism Industry